Corporate websites for a food manufacturer’s brands
Three brand sites on a shared platform: one design system, one CMS, independent content.
Problem
The manufacturer had a portfolio of brands with websites built in different years by different contractors: different platforms, slow loading, updates only through agencies. Launching a site for a new brand took months.
Every site on its own platform, with its own contractor
Content updates take weeks and go through intermediaries
Weak search rankings on product queries
Solution
We built one shared platform: a design system with a theme per brand, a single CMS for the content team, and a product catalogue on a common data structure.
Design system with a theme per brand
One CMS: marketing updates content on its own
Shared product catalogue and product pages
Build and hosting with no lock-in to a contractor
Stack
Next.jsTypeScriptSanityVercelStorybook
Results in numbers
3
sites on a single platform and design system
3 weeks
to launch a site for a new brand
95+
Lighthouse performance score on key pages