Websites for an industrial group on a single platform
Five sites for the group: the holding company, lubricants manufacturing, the marine brand, the trading and logistics arm in Turkey and the food division. One platform, one design system, different audiences and languages.
Problem
The group runs several business lines with different markets and audiences: industrial buyers, ship owners, distributors, trading partners. Each line needs a site of its own, but maintaining five separate sites is expensive.
Five business lines with different audiences and markets
Different languages: English, Azerbaijani, Turkish
Maintaining five separate sites costs too much
Solution
We built the sites on one platform and a shared design system. Each site keeps its own character and its own language, but a new section or a new language is added once, in the shared setup.
One shared platform and design system across all five sites
A distinct character and tone of voice for each business line
Multiple languages wherever the market calls for them
One setup for support and further development
Stack and tools
Next.jsPostgreSQLTypeScriptDesign systemMultiple languages
Results
5
sites on a single platform and design system
3
languages: English, Azerbaijani, Turkish
1
support setup instead of five